Prepaid Legal Marketing Secrets – How To Grow Your Prepaid Legal Business The Easy Way

When it comes to growing your Prepaid Legal business, there are a few things you should know. After reading this information, you will know exactly how to grow your Prepaid Legal business the easy way. Even without having to bother friends and family.

Prepaid Legal Marketing Secrets #1: You have to understand the benefits of using the services offered by Prepaid Legal. Whether it’s legal protection service or identity theft, knowing the benefits of each one will help you understand who will pay for these services. By doing this, you will attract people who wants added security from your services, and they’ll join you in growing your Prepaid Legal business.

You can also figure out how the benefits of the protection offered by Prepaid Legal by looking at how it has helped you. Or your upline, downline, or someone you know who have benefited greatly from the service. This will help you understand who will purchase the services from you and join you in your business.

Prepaid Legal Marketing Secrets #2: Understand who your target market is (or people who have a need or want for what you have to offer). This will be people looking for protection. Or maybe someone who wants legal protection in their corner 24 hours a day, 7 days a week.

Or people who have a fear of someone stealing their identity. There are hundreds and thousand of people out there who wants your service. Once you figure out who your market is, you’ll be able to help protect hundreds of people. They will be so excited about the service, that they’ll join you in your Prepaid Legal business.

I will say this, though. Not everyone will want your Prepaid Legal service. And not everyone will want to join your business. Don’t worry about it. There are hundreds of other people out their waiting on your help. You just have to find them. Or better yet, have them find you. And from time to time, you’ll be able to attract some “heavy hitters” into your business. They will bring with them hundreds of people into your Prepaid Legal business. This will make it fun and exciting in growing your business.

Prepaid Legal Marketing Secrets #3: Once you understand the benefits of using Prepaid Legal service and who you’re target market is, you should automate this process. This will allow you to show your downline what to do and how to do it. This will allow you to help protect people and allow them to help you in growing your Prepaid Legal business. This is how you will grow your Prepaid Legal business the easy way. You will be able to add dozens and dozens of people into your business each week, every week.

This will not only give you a deep sense of gratitude, you’ll have people whole-heartedly thanking you for taking the time out to help them. And remember, the more people you help, the more money you make. So help a lot of people, and in return, you’ll make a lot of money.

Use these marketing secrets to grow your Prepaid Legal business the easy way. These secrets will not only help you grow your business, but help you attract the right people to you.

Legal Marketing Tips – Top 5 Mistakes You Make in Marketing Your Law Firm

You’re a good lawyer, but what you need to do in order to put food on the table is get clients in the door. I know – it’s not your strength. As a practicing consumer bankruptcy attorney, I know this feeling well. For years I didn’t think I had it in me to market my law firm.

I read, I did what everyone else did, and I listened to the self-professed legal marketing gurus who swore they knew the keys to my success. Turns out, they knew the keys to their own success – and those keys were in my wallet. They got fatter, I got thinner (and it wasn’t because I was dieting).

Once I sat down to actually learn this stuff on my own (and believe me, it was just slightly easier than going through law school) I came up with a list of the top five mistakes we all make when it comes to marketing our law firm. They are:

  1. Watching How Other Lawyers Market Their Practices. Yes, there are lawyers who can market like nobody’s business. They sneeze and new clients walk up with tissues. Yes, they have techniques they follow. I couldn’t care less. You are a different person, and you come to the table with your own life experience. By doing what they do, you’re pretending to be them. And it’s a lot easier to be an original than faking it.
  2. Spending Money To Substitute For Action. Spending on Yellow Pages ads, TV spots, and websites built by corporate entities in the hopes that you will score big time is a losing proposition. Your stuff has to be better, smarter, and more in tune with what your clients want. A lot better, in fact.
  3. Not Realizing It’s Your Life. It doesn’t matter if you don’t like marketing your law firm or don’t think you’re good at it. You went to law school and sat through three years of Socratic Method – you can figure this stuff out. If you can’t, better close up shop and look for a job while you’ve got the chance. You either spread the word and engage in profitable legal marketing or you end up working for someone who can.
  4. Listening To Legal Marketing Gurus. If they’re so good at marketing a law firm, why aren’t they running one? They may be dynamite when it comes to moving widgets, but nobody knows your clients like you do – nobody.
  5. Failing To Measure Results. If you don’t measure your results constantly, and do so using real tools rather than just asking clients where they found you, you’re wasting your time and money. If it works, keep doing it. If it doesn’t, take it out back and kill it quickly and mercifully. Re-load and repeat. Often.

3 Legal Marketing Steps to Building a Profitable Law Practice

 So, are you satisfied with your law practice? Do you make the kind of money you want? Are you able to pick and choose the clients and cases you handle? Are you in control of your legal career? Is your career full of meaning, purpose and passion? If you did not answer yes to the above questions, let me assure you that there’s a lot more you can do to create a highly profitable and enjoyable legal career to start living the life you know is possible.

The bottom line is that law, like accounting, medicine, engineering, or any other enterprise, is a business. And businesses exist to make money. In the legal profession, revenues are derived from clients. You could be head of your group, bill an outrageous amount of hours, be a national expert in your area of the law, even a partner in a large firm, but these factors are no longer a guarantee of your financial and personal success.

There is only one thing that will guarantee your financial and personal success in your practice. For those of you who want to have a balanced and comfortable life, one filled with financial and personal freedom, and the time to do the things you want to do, you must have a steady stream of new and existing clients. That’s it…it’s the only way to get all that you desire. And having an easy and workable system to get and keep profitable clients is the key which will determine your overall success and impact.

But, how do you go about having a steady stream of new clients, especially in a slow economy? How do you develop your business and make it dynamic, fun and successful? How do you get over the behavioral, comfort and time issues to become really successful at business development?

You may reject what I have to say right off the bat, but the truth is in order to get what you really want, you have to market and brand “you”! While many of us are uncomfortable with the idea of having to “sell” or “market” ourselves, the truth is it is not only a necessity; it is the solution to all that you seek.

You’re probably thinking that clients should seek you out, not the other way around.Besides, don’t they know how great you are? Well they don’t…but they will if you use marketing tools the right way. And it’s easier today than ever because of the Internet. When used correctly through websites, blogs, articles and social media…you can build a “brand you” focusing on your passions, interests and areas of expertise.

Forget about “marketing” or “selling”. For some reason, those words are dirty to most lawyers. They are thought of as demeaning, time consuming, unprofessional, sleazy, and a total waste of our precious time. Many lawyers find it all so offensive. The reason the majority of attorney’s dislike marketing is that most were never taught how to do it in a professional and personal way.

Forget about the old way of marketing through yellow page ads, obnoxious late night cable commercials, or glossy brochures. It’s all meaningless, does nothing to offer value, and is a total waste of your time and money. Besides, most of the old tactics just serve to gratify an attorney’s ego rather than sell real benefits and value. In many instances, today’s typical legal marketing activities represent the opposite ends of the spectrum…either professional garbage about the impressive “image” of the lawyer, or raunchy ads about getting the client massive amounts of money for injury claims.

Attending the occasional power lunch or networking event doesn’t cut it any longer either. You need a plan that is strategic to your overall career goals, tactical to your daily activities, and built on client relationships, trust, and value. You also need to adopt the mindset of a rainmaker, for being a rainmaker is the most important activity you’re going to be engaged in from here on out. You are simply going to have to recognize that marketing is not selling your soul or compromising your ethics, but is the key that will dictate your future.

How? First determine what it is you really want to be, do and have with respect to your legal career. Failing to address these important and unique issues will render any marketing strategies completely useless and boring. In other words, what do YOU want to do with your legal career; where do YOU want to do it (lifestyle), and whom do you want to serve. The answers to these three important questions explores what inspires and motivates you, what it is you stand for, what activities you love to do, what environment you want to do them in, and what you want your professional life to stand for.

When you’ve addressed these questions, you will need an easy and comfortable systematic plan to match up your desires with that of your prospect. Then, it comes down to just three things that should be done each day:

  1. Every day do a little bit of client development;
  2. Every day exceed your prospect’s and client’s expectations through “valuable content” delivered with a “memorable experience”; and
  3. Every day, follow up!

When viewed correctly, marketing your solutions and value and branding “you” is about serving more, solving more and helping more! It is financially rewarding and emotionally satisfying. And when you experience the success this type of legal marketing brings, you will have more of the things you want out of your practice. You’ll be able to pick and choose the cases you want and fire the clients that are ungrateful, unprofitable or annoying. You’ll be able to leave the Blackberry and cell phone turned off, take more vacations, do more pro bono work and accomplish all the things that you planned to accomplish when you first entered the field of law. In short, it will not only set you apart; it will set you free.